Knowing What Feature to Build Next

A few months ago we began investigating which types of social accounts Buffer users would be most interested in using next. Here’s a tool we used to find out which type of account was most-wanted, and how we followed up with everyone that sent us a request.

What We Did

Here’s our current Connect page: connect-page.png

The Connect page didn’t always look like this, however. Just a few months ago several of these options - like Facebook Groups and LinkedIn Pages - were not available to users.

Rather than hiding the unsupported options, we decided to display a disabled button that, when hovered, would reveal two new options:

  1. Learn More - a quick link to an entry on our FAQ page explaining why that particular account type was not available
  2. Notify Me - clicking this button logged the...

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